About Anne-Claire

With a career that has evolved from Journalist to Magazine Editor, and Web Developer — my passion is finding new ways to create compelling content.

Name:Anne-Claire Siegert
See Resume

University of Tennessee, Knoxville

B.S. in Journalism May 2008

Veracity Consulting | Remote

Associate Creative Director | January 2020 – Present

The War Horse | Remote

Freelance SEO & Website Manager | January 2019 – September 2019

  • Served as project manager for website redesign
  • Upload and maintain content, optimizing for search based on keyword research
  • Maintain plugins and site functionality

Allen & Allen | Richmond, Virginia

Content Manager & Strategist | June 2018 – Present

  • Utilize SEO and Google Analytics to maintain a strategic content calendar
  • Manage external consultants, including photographers, videographers, and SEO consultants
  • Write and edit blog posts, press releases, social media posts, e-books, website copy and video scripts
  • Build and distribute e-blasts
  • Maintain the website and build out pages and forms
  • Organize and manage photoshoots, providing art direction
  • Design and develop assets to convert potential clients, including marketing brochures and ads
  • Respond to reviews on various platforms and websites
  • Promote community outreach events
  • Utilize Adobe products, including InDesign, Illustrator, Premier Pro, After Effects and Photoshop, to edit photos and video, and perform graphic design

Colorado Academy | Denver, Colorado

Digital Media Specialist & Webmaster | May 2014- February 2018

  • Builds & maintains websites, optimizing for SEO & user experience
  • Creates content, & plans and schedules dynamic social media posts for Facebook, Twitter, Instagram, LinkedIn & Snapchat
  • Utilizes analytics & insights for strategic marketing
  • Assesses & refines digital engagement strategy on all social media channels
  • Assists with writing & design of marketing materials
  • Serves as photographer & videographer
  • Writes & distributes e-blasts
  • Develops, writes, & edits articles for marketing & communications vehicles
  • Collaborates with a wide variety of departments to meet their communication needs

Yellow Scene Magazine | Erie, Colorado

Editor-In-Chief, Copywriter | Feb. 2013 – Dec. 2013

  • Generate story ideas, write articles & marketing copy, e-blasts & brochures
  • Manage a team of designers, writers & photographers
  • Edit all content
  • Promote content via social media

The Robesonian | Lumberton, North Carolina

Features Editor | Feb. 2012- Jan. 2013

  • Develop story ideas & compelling headlines
  • Write & edit copy
  • Shoot photographs
  • Collaborate with designers on page layouts



  • HTML 100% 100%
  • CSS 100% 100%
  • JavaScript 60% 60%


  • Photoshop 100% 100%
  • InDesign 100% 100%
  • Illustrator 70% 70%


  • E-blasts 100% 100%
  • Social Campaigns 90% 90%
  • SEO / Google Analytics 80% 80%


Flavor, Full: Reeducating Youths About Food

Flavor, Full: Reeducating Youths About Food

The Center for Disease Control recently said that one out of three children today will have diabetes by 2050. Those same children make up the first generation in our country’s history expected to die at a younger age than their parents.

read more

Need a Website?

See What My Clients Are Saying

From web development, logo design, SEO, and content writing, my goal is always the same: satisfied clients who turn heads on the web.

“Anne-Claire is an amazing developer. My only regret is that I didn't find her sooner."

Roxana Salehoun

swimsuit designer

"Anne-Claire wrote the copy for my site, designed carriediehl.com and even designed my logo after a family emblem. She's fantastic to work with and extremely responsive."

Carrie Diehl


“Anne-Claire built me a beautiful site which is easy to navigate for my customers! Now I can market my products and update inventory. I am thrilled with the outcome of my website!"

Vegan Skin By Paul Joseph

skincare line

“Anne-Claire's work is outstanding. Not only was her website design stunning, but she was super communicative, and set me up with SEO and a weekly Google Analytics report. She also edited and organized my content in a really intuitive way. I've received nothing but glowing feedback since it's gone live."

Betsey Coleman

curriculum consultant

Get in Touch.

In writing, you’re taught to “show, don’t tell.” From graphic design, to writing and web development, I built this site from scratch. If you like what you see and want a fully-customized, fully-responsive website, don’t be shy: Drop me a line.

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